Marketing

ROLES

How we can help

Boost your marketing activities and grow to return customers with the Pobuca platform. 

Map your customers’ journey, engage with them in all sales and marketing channels, reward loyalty, and predict future buying behaviors based on deep insights. Pobuca automates the boring stuff, leaving creativity as your task.

Challenges

Customer
experience

Identify customers’ interactions and behavior across all touchpoints, providing an omnichannel and personalized customer experience.

Internal
communication

Align internal communication, facilitate and automate tasks, and improve collaboration between the departments of your company.

Customer
journeys

Map the buyer’s interaction during his journey, create automated customer journeys with optimized content, segmentation, delivery method, and time.

 

Brand
awareness

Build awareness, a strong audience, and establish your brand’s digital footprint across channels and create a consistent brand image.

Data & insights
b

Ensure that all data processes are secure and GDPR-compliant.

Features

Campaigns
b

Create unique and long-term customer relationships by using a 1:1 marketing approach with our tailor-made campaign management solutions.

Touchpoints
b

Leverage AI technology to upgrade your services and offer a better and innovative customer experience via digital touchpoints: web, mobile, bot.

Loyalty program
b

Build customer loyalty in a platform that develops and grows returning customers. Invest in your customers, reward them, and predict future behaviors.

Customer
journeys

Map the overall website journey experience and track it across all devices, optimize the flow and content to increase customer engagement.

Collaboration
b

Save time, boost the team’s productivity easily and simply, create, communicate, collaborate, and get great work done just in one place.

Insights
b

Get valuable insights, predict behaviors, make better business decisions, increase revenue, and drive your business to grow with BI.

Customer info
b

Collect customers’ info, track their activity, contact them across different touchpoints at the right moment with the right content.

Benefits

Customer
referrals

Start referral campaigns and reward satisfied customers that are more likely to recommend your brand to their network.

Customer
journey

Design and launch multichannel marketing campaigns, nurture sales-ready leads, and align your sales and marketing teams.

Sales & marketing
alignment

Share one source of information for contacts, leads, and customers to deliver consistent results across the buyer’s journey.

Smart
multitasking

Monitor multiple marketing channels and gain insights, build custom dashboards to analyze performance, improve social engagement and conduct online surveys.

AI insights
b

Respond to trends faster with social and web insights and decode the customer conversations that help you gain more fans and build brand loyalty.

Customer
engagement

Customer engagement Loyalty programs increase customer engagement through smart and seamless customer journeys, exclusive offers and 360° communication.

Lead
nurturing

Respond to trends faster with social and web insights and decode the customer conversations that help you win fans and build brand loyalty.

Customer
engagement

Offer a flawless customer experience, reward your loyal customers with exclusive gifts and services, and increase customer retention.

Testimonials

What our clients say.

notos-logo
Pobuca is our trusted advisor for CRM and IT integration. With Pobuca Suite, we communicate better, control our B2B sales and manage our 1.5m members loyalty program. We feel that our line of business systems is in good hands - they understand the special needs of a retailer.
Argyris Patousias
Group IT Director
Schneider-logo
The company has been implementing its digital transformation, investing in innovation. The scope of our company is to make use of Digital Technology that will directly deliver business functionality. Pobuca achieved this with Pobuca Loyalty, by elevating our customers’ loyalty behavior, so as to enhance the sales and loyalty sections of our business operations.
Spyros Papadopoulos
Channel Marketing Manager of Schneider Electric
kafkas-logo
Pobuca was the most suitable partner for the installation, support, and customization of Microsoft Dynamics CRM to our own needs and the successful connection with other business systems.
George Kanios
IT Director
BSB-logo
We have trusted Pobuca for our loyalty program. The project has been flawless, having reflected our requirements while also being delivered on time, within the agreed schedules, and with perfect execution of the deliverables. To date, the operation of our BSB REWARDS based on Pobuca's solutions has been impeccable and absolutely satisfactory. Many thanks Pobuca!
Kostas Kalathas
E-Business Manager
gant-logo
We would like to express our satisfaction with our cooperation regarding the re-development of Gant Club. Pobuca team did a very professional job offering their deep technical expertise and commercial marketing approach. The highlight of our collaboration was the launch of the first Loyalty AI chatbot in Greece. We highly recommend Pobuca and the development team, and we look forward to working with them on future projects.
Korina Papadopoulou
Retail Operations Director
levante-ferries-logo
Pobuca’s solution gave our company the necessary tools and insights to better understand our customers’ behavior and to automate our operation and marketing communication with them
Stratis Apergis
CEO
elviomex-logo
As a team consisting of many people of different ages, education levels, and mentality, it was a challenge to install a system that everybody would enjoy using daily. Therefore, having a tool easy to use motivated our employees and made Microsoft Teams necessary for their business. Moreover, following Pobuca consulting, we are improving this tool day by day to get the maximum of it.
Leonidas Avgerakis
CEO
veror-logo
Since the first approach with Pobuca, we felt we were in the right hands. Besides their deep technical expertise and commercial marketing approach, they focus highly on results, always applying a practical approach to bring optimal solutions.
Marketing Director Balkans
CEO