pobuca experience cloud

The product

Pobuca Experience Cloud is a Customer Experience & Loyalty Management platform. Its powerful Customer Data Platform (CDP) is based on Microsoft Dynamics 365; therefore, we offer you a complete CRM ecosystem. Pobuca Experience Cloud is the single point of truth about your customers and their interactions with your business.

We help brands & retailers measure Customer Experience, design the right strategy based on KPIs, and then improve it in terms of loyalty, customer service, and better engagement through personalization.

What makes Pobuca so special is that we do things in the right order: with the power of AI, Pobuca Experience Cloud starts with measuring your CX & Loyalty by analyzing dark data that you already have – after all you can’t improve what you don’t measure!

Pobuca Experience Cloud consists of 3 offerings:

Measure, Design, and Improve CX & Loyalty.



Assess advanced CX and Loyalty metrics and customers’ valuable interactions and set your benchmarks against competition with AI analysis algorithms.

• CX metrics against industry benchmarks
• Voice of Customer (VoC) insights
• Advanced customer profiling and segmentation
• Advanced analytics & insights
• Customer social interactions analysis (social media, reviews)
• Sentiment analysis (emails, chats, recorded calls)



Make the best out of your measurements, designing your new CX strategy with our CRM and Loyalty experts by your side.

• Consulting sessions with our CX and Loyalty experts
• CX alerts and recommendations
• CRM consulting
• Customer Success Services


Have the right tool to unleash your full CX potential to grow your business through customer satisfaction.

• 360o customer view to know your customers in every touchpoint
• Customer engagement with personalized campaigns and journey mappings
• Tailor-made loyalty programs and rewards
• Omnichannel Customer Service with human and virtual agents

Pobuca technology

Our main IP asset is the combination of advanced NLU (Natural Language Understanding) and a SaaS cloud app, with the purpose to offer the best experiences to your customers.
Pobuca Experience Cloud is based on Microsoft cloud platforms, like Microsoft Azure, Dynamics 365, M365, and PowerBI. We leverage Microsoft Dynamics 365 as a CRM layer, and we build on top of our CX and Loyalty functionality to extend Dynamics 365 by customer need.
Pobuca Experience Cloud has been approved by Microsoft as an ISV Cloud Embed solution for Dynamics 365. You may purchase Pobuca Experience Cloud directly from the Microsoft marketplace extending your existing contract.

Listening at scale

Traditional surveys cover less than 7% of all customer interactions. Get insightful CX metrics by listening at scale across your customer interactions with the help of AI. With Pobuca Experience Cloud, you can set Listening at scale as your key CX differentiator, by:

• getting valuable CX insights across all customer groups,
• accelerating your employee coaching with a source of ‘’hands-on’’. “actionable” real-time data, and
• listening to your customers when they want to be heard.

Customer Experience matters.
This is why.

Great Customer Experience is the key to your business growth and resilience.
According to Gartner’s research, CX metrics and Voice of Customer (VoC) are the top-2 project priorities.


of buyers will pay more for a better
Customer Experience.


of customers walk away just one bad Experience.


increase in profitbality thanks to customer loyalty.

What makes Pobuca so special?

We measure CX and offer VoC insights with the power of AI, by “listening” to customers when they talk and analyzing the hidden treasure of “dark data”.

We offer it in a pure SaaS plan, so the onboarding process is easy and scalable.

We provide a turn-key solution regarding CX, CRM & Loyalty: we first measure, then design and finally improve, creating a CX-driven, ongoing optimization loop.

Our award-winning software is the first choice between the biggest brands to manage and improve their CX.

We combine Loyalty programs with CX, so we can assign otherwise anonymous transactions to customers and calculate more accurately the impact that each CX action has on revenue.